Client Digital Marketing Manager

Job Description :

We are looking for a Digital Marketing Manager to assist in the planning, execution, and optimization of our online marketing efforts for our clients.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our clients’ marketing campaigns.

Responsibilities :

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing
• Collaborate with client’s designers to improve the user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date

Requirements : 

• Proven experience as a Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Experience in Sales and creating Digital Marketing proposals will be an advantage
• MBA or a degree in the relevant field will be an advantage
• Candidate must be based in Chennai