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Client Digital Marketing Manager


Job Description :

We are looking for a Digital Marketing Manager to assist in the planning, execution, and optimization of our online marketing efforts for our clients.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our clients’ marketing campaigns.

 

Responsibilities :
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing
  • Collaborate with client’s designers to improve the user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date

 

Requirements : 
  • Proven experience as a Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Experience in Sales and creating Digital Marketing proposals will be an advantage
  • MBA or a degree in the relevant field will be an advantage
  • Candidate must be based in Chennai