Why Trust is so Important in your B2B Sales Team and How to Build it?

Trust

When B2B users are asked about the trustworthy sources that impact their buying decision, vendor-provided resources always come at the bottom of the list. They score low in all of the blog posts, webinars, case studies, landing pages. This is where the “trust gap” creeps in. While the vendor believes they are providing all the […]

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Why Social Media for Manufacturers Matter

SMM for manufacture

Manufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses.  For companies with no social media presence, marketing struggles are never-ending.  As more and more sectors step into social media, manufacturers feel the need to be onboard the […]

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Why Oil & Gas Industry Needs to Adopt Digital Marketing

DM for OG

Digital marketing is revolutionizing the way businesses operate today and this is true for all industries.  B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets.  Nevertheless, digital marketing is indispensable for businesses […]

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7 steps to avoid burnout as a B2B business owner

burnout

Entrepreneurship is a big deal for all the millennials out there.  Many of them run their B2B start-ups, side hustles, or are thinking about giving up their day job to live the life of an entrepreneur.  This flow of thinking leads many entrepreneurs to become workaholics, eventually falling prey to “burnout”.  In case you’re not […]

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Omnichannel Marketing VS Multichannel Marketing- What’s best for the B2B sector?

omnichannel multichannel

“Good marketing makes the company look smart, great marketing makes the customer feel smart.” – Joe Chernov, CMO, Pendo.io  B2B marketing or business-to-business marketing is the process of selling one company’s product or service to another company. Despite different sales tactics, B2B marketers utilize and execute the same principles as B2C marketing, albeit in a […]

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Why Content Marketing is Important for Renewable Energy

renewable energy DM

Over the years, there has been a significant shift across businesses, from conventional marketing methods to relatively newer content marketing strategies. The alternate or renewable energy sector, too, has not been an exception in this regard. Now, why is content marketing the ultimate mantra? How can it help increase sectoral revenue? These are a few […]

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