5 Challenges All Marketers Face & How Digital Marketing Can Solve Them

Challenges

When I say digital, I mean everything that is on the Internet – social media platforms, websites, other platforms, emails, ads, sponsored marketing… everything that exists on the internet. This means all of this keeps changing very regularly, with changes in how people use them. It is the digital marketers who bear the brunt of […]

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How to ask open-ended questions to qualify a prospect?

Open-ended Questions

Sales qualification is a process that companies take very seriously because otherwise, they are spending (read: wasting) valuable resources, both material and human, on prospects and sales that will never materialize. Businesses now realize that not every prospect is a good fit. And to segregate them from good ones, they need to know every prospect […]

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Everything You Need to Know about Product Qualified Lead (PQL)

Product Qualified Leads

In the SaaS market, it is a challenge to convert leads and earn revenue. Companies have been following the same pattern for years now. Before we dig deeper, here’s a little backstory: If your leads have actively engaged with your marketing efforts, with little idea of your product, they are Marketing Qualified Leads or MQLs. If […]

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How to Takeoff your Startup – The Ultimate Marketing Guide

Marketing

You may have a fantastic idea and product, and your firm could have unlimited financing, but none of it matters if you don’t have consumers. To attract and retain consumers, you’ll need a marketing strategy. A good marketing strategy will include all of the tools and tactics necessary to reach your objectives. 90% of startups […]

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10 Ways to Increase Your Facebook Page Engagement

facebook

A downward engagement spiral on Facebook is a common yet worrisome phenomenon for all marketers. But it still happens when the platform changes its algorithms and neutralizes the impact of some marketing strategies – share and react baiting, obviously. The point is, how can you make a recovery? Well, change your strategy. Rethink about why […]

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Digital Marketing Trends to look out for in 2022 and beyond

Digital_Marketing_trends

The digital marketing landscape changes every year, with some years displaying more significant trends than others. According to UN trade and development specialists, businesses in COVID-19 pandemic times are compelled to seek digital ways to maintain operations, resulting in a $26.7 trillion increase in global e-commerce. As a result of this shift, digital marketing has […]

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How to sell to the CIO – All You Need To Know

CIO-guide

Selling technology is not an easy task. It can’t manage technological assets cost-effectively or generate value from data since so many teams adopt loads of tools and platforms. You’re offering a product that doesn’t always function by its very nature. Over time, software and hardware advance, but there’s always a problem to resolve, a feature […]

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How to Persuade Your Audience With Storytelling

storytelling

Businesses are now putting money into telling brand stories about their products and services. They attract prospects via the value of storytelling rather than through hard selling. Successful B2B content marketing strategies are about more than logic, technological procedures, and data. The world has realized that interacting with individuals on an emotional/psychological level is fundamental. […]

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