by DealsInsight TeamWhen B2B users are asked about the trustworthy sources that impact their buying decision, vendor-provided resources always come at the bottom of the list. They score low in all of the blog posts, webinars, case studies, landing pages. This is where the “trust gap” creeps in. While the vendor believes they are providing all the […]
by DealsInsight TeamThose who are aware of B2B sales and its tactics know it already that nine out of ten times, closing a deal requires more than one person. It’s a series of consensus-based efforts, and as mentioned in The Challenge Customer by the co-author Brent Adamson, a B2B purchase requires direct involvement of as many as […]
by DealsInsight TeamManufacturers may question the need for Social Media Marketing (SMM). But undoubtedly it is quite a powerful strategy for brand building and upscaling small and medium businesses. For companies with no social media presence, marketing struggles are never-ending. As more and more sectors step into social media, manufacturers feel the need to be onboard the […]
by DealsInsight TeamDigital marketing is revolutionizing the way businesses operate today and this is true for all industries. B2B digital marketing is as challenging for the oil & gas industry, as for any other. It involves meticulous planning, thorough understanding, and accurate channelizing of appropriate resources for tapping viable markets. Nevertheless, digital marketing is indispensable for businesses […]
Entrepreneurship is a big deal for all the millennials out there. Many of them run their B2B start-ups, side hustles, or are thinking about giving up their day job to live the life of an entrepreneur. This flow of thinking leads many entrepreneurs to become workaholics, eventually falling prey to “burnout”. In case you’re not […]
by DealsInsight TeamAs a salesperson, what you say matters the most. Your words can either impress a client or blow your deal out of the water. They are the only reason why we have popular and not-so-popular orators, influencers, and even salespeople – the successful ones have their way with words. You are a part of sales […]
by DealsInsight Team“Good marketing makes the company look smart, great marketing makes the customer feel smart.” – Joe Chernov, CMO, Pendo.io B2B marketing or business-to-business marketing is the process of selling one company’s product or service to another company. Despite different sales tactics, B2B marketers utilize and execute the same principles as B2C marketing, albeit in a […]
by DealsInsight TeamOver the years, there has been a significant shift across businesses, from conventional marketing methods to relatively newer content marketing strategies. The alternate or renewable energy sector, too, has not been an exception in this regard. Now, why is content marketing the ultimate mantra? How can it help increase sectoral revenue? These are a few […]
by DealsInsight Team“How to multiply your ROI in B2B Marketing?” If you are a B2B marketer, I am sure, you must have asked this question at some point in your career no matter what the business is. Marketing is already challenging enough but the complexity of B2B marketing is a different ball game altogether. Hence, the task […]
by DealsInsight TeamThe concept of value selling is not new but there’s still a lot of confusion around it. It’s implementation as a sales methodology still remains a challenge for B2B organizations. So, to clear the air, first – What is Value Selling? When it comes to closing sales in B2B, one should know how to not […]
