B2B Remarketing: 10 Ways to use Remarketing for Lead Generation

b2b remarketing

Retargeting to close sales that didn’t have had is one of the most successful ways to reattempt. The reality is that many people who come to your website for the first time will not always convert. However, when it comes to getting people back to convert, retargeting works. Furthermore, retargeting campaigns are relatively inexpensive in […]

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How To Develop a Go-to-Market Strategy?

GTM

You’re launching a new product, different from your current basket or something ground-breaking. You know it will be a hot seller, very popular amongst the niche you want it to be, but the only reason it is not is that your marketing strategy was messed up and chaotic. Just like market strategies differ from market […]

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7 Time Management Hacks for B2B Sales Reps

time management

Time management is the combination of getting your work done faster by prioritizing the tasks that matter the most. Excellent planning and execution are all parts of effective time management. Unfortunately, most of the sales reps struggle with managing time. According to a study conducted on 200 sales reps, it was found out that – […]

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Your Complete Guide to Retention Marketing

retention marketing

Retention marketing, customer retention, or loyalty marketing is a relatively modern concept that keeps consumers interested, satisfied, and investing. You will boost your consumer lifetime value (CLV) and, as a result, total sales by providing meaningful and entertaining services to your consumers. If you wish to grow a big business, you must look after your […]

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7 Skills You Need to Master as a B2B Business Developer

BD

A business developer? Isn’t their role similar to what a marketing or sales rep does? Well, no. Marketing and sales are not similar, and neither is business development any similar to them. For the record, business development is a step before sales, where BDMs build relationships, bring in accounts, manage, market, and propose with a […]

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8 Highly Convertible Sales Funnel Examples

sales-funnel-example

Sales funnel is a common concept in the marketing and sales fields. It is essentially a set of stages, where the consumers move from the point of awareness to the point of making a purchase. Most companies have a defined sales funnel in place, where leads enter in large quantities, get influenced, and leave their […]

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