9 Powerful Content Marketing Tips to Grow Your Small Business Online

9 Powerful Content Marketing Tips to Grow Your Small Business Online

With 64% of small businesses owning a website, it becomes a necessity for small businesses to have at least some online presence. If you love to promote your business online — content marketing is one of the best ways to establish your brand, increase website traffic, and get eyeballs on your goods and services.

In fact, people spend on average 7 hours every day consuming content online.

Yet, small businesses still find it difficult to regularly deploy and optimize content marketing in a personalized, strategic approach that generates more leads, more closed sales, and higher revenue. We lay down the top 8 content marketing tips for small businesses to assist you in creating better content and achieving greater results.

What is Content Marketing?

According to the Content Marketing Institute, content marketing is the process of producing and disseminating pertinent and useful content in order to attract, engage, and convert a target audience into profitable consumer action. Your chances of success increase as you produce more material.

Content marketing can involve writing blogs, posting as a guest on other blogs in your industry, posting on social media, creating infographics, making videos, disseminating white papers, creating email campaigns, and producing any other sort of content that educates your target audience and aids them in achieving their goals.

After hearing all of that, you might be wondering, “Who has the time to create so much content?”

Fairly obvious.

This is why we have come up with 8 content marketing tips to grow your small business online breezily.

When and How Should Small Businesses Begin Using Content Marketing?

It’s never too early or too late to start content marketing for your small business. In fact, it’s a good idea to start right away if you’re just getting started with your business. A fantastic method to generate awareness and break into the market is to establish your reputation as a thought leader.

If you’re eager to get into the realm of content marketing but still feel a little bit overwhelmed, we’ve discussed with a few content gurus and put together a list of content marketing tips for small businesses.

  1. Strengthen Your Base Prior to Creating Content

The success of your content marketing campaign depends on the effectiveness of the other components of your larger marketing plan.

You must have all the necessary assets and resources in place before scaling up your content marketing activities. That contains

  • A website that is user and search-engine-optimized
  • Design and copywriting capabilities
  • Follow-up and conversion tactics including CTA (call to action) buttons in your blog posts and email marketing with downloadable content
  • Analytics that can be used to measure your progress, such as event tracking in Google Analytics.
  1. Keep a Record of Your Content Strategy and Plan from the Beginning

Creating and documenting your content marketing strategy is never too early. Being strategic from the start is better than using a shotgun approach and haphazardly producing tonnes of content with no results.

In fact, 78% of businesses that excelled in content marketing had a written strategy by 2021. In contrast, 81% of failing businesses didn’t record their approach.

Prior to starting to write blog entries and make tik-tok videos, list and identify the key components of your strategy:

  • Your target audience
  • Objectives and metrics
  • Content ideas
  • Content formats
  • Channels for distributing content
  1. Keep a Record of Your Content Strategy and Plan from the Beginning

Using narrative patterns, brand storytelling enables you to express your organization’s goals, history, and distinctive identity. It could serve as the cornerstone of your content marketing plan, setting you apart from the competition.

The best way to communicate with your audience in a way that they can understand is through stories. They tend to provide facts in a more memorable style and assist you in involving people emotionally.

Focus on what makes you and your business unique and how you intend for your offerings and content to influence the world as you plot out your own tale.

A sample framework for creating a brand story is given below

Focus on what makes you and your business unique and how you intend for your offerings and content to influence the world as you plot out your own tale.

Now go out there and start telling your brand story!

  1. Keep a Record of Your Content Strategy and Plan from the Beginning

To improve productivity and cut expenses, it’s crucial to manage your content development process. Consider the following:

Your resources and budget

This will decide how much material you can create and in what timeframe.

You could require the following resources for content creation:

  • Human resources: for instance, copywriting, design, social media management, and video creation.
  • Content marketing tools: for instance, tools for keyword research, content planning, and content writing.

Content marketing appears to be becoming more and more significant for small enterprises worldwide.

A Semrush analysis shows that 62% of small businesses spend 10% to 50% of their marketing budget on content.

A Semrush analysis shows that 62% of small businesses spend 10% to 50% of their marketing budget on content.

So, what is the recommended spending amount? Consider devoting 25 to 30% of your whole marketing budget if you’re new to content marketing.

This is a cautious estimate, and many businesses would profit (and do) from greatly scaling these numbers. In light of this, use the following formula to determine your spending:

Budget for content marketing in dollars = [$ annual revenue] x 0.075 x 0.3

Create a content writing team

The process of creating content requires a lot of effort and expertise. It’s crucial to think about whether you can do this internally or if you should hire freelancers or an agency.

If you’re just getting started with content creation, though, collaborating with agencies may be able to provide you with some knowledge and direction.

The first option (in-house writers) is frequently the most affordable and scalable, especially for small businesses. In addition to adding value to the audience, this expert content positions you as a thought leader in your industry. To improve the quality of your material and expand your audience, it’s also a good idea to collaborate with other specialists and influencers.

Set up your content calendar

Setting up an editorial strategy will help you plan better and achieve your goals faster. To prevent chaos in your content production, you must have a detailed content calendar.

You must include the following items on your content calendar:

  • Content topics and keywords
  • Content format (images, video, etc)
  • Similar audiences
  • Timeline
  • People involved
  • Stage of the content funnel
  1. Create Content That Is Customer-Centric

First things first, while making content marketing decisions, you should always rely on thorough audience research and statistics. When choosing what to develop and assessing the already-created content, it’s important to change your perspective.

Consider putting yourself in your audience’s position and determine whether your content is: 

  • Relevant
  • Realistic and doable
  • Easy to comprehend and enjoyable to explore

You can automate this process with the aid of some marketing tools.

  1. Stop Producing Boring Content

Don’t be hesitant to promote your brand loud and clear.

Be bold and creative – Utilize anything that makes you unique. You can draw viewers to your content by using techniques like memes, satire, and pop culture analogies. They give the intended audience a much-needed break from the same old blog content.

Share your thoughts – The “top tactics” or “top ten trends to watch” in your industry are already known to your audience. Share your ideas with the group rather than going along with them. Inform the audience of your perspective on the topic.

Be appealing to the eye – A distinctive headline, a vibrant cover photo, and the usage of other graphic components can all be effective.

  1. Repurpose Content that Achieve KPIs

Your KPIs are being crushed by a specific content? That’s great. To better suit your target channels, diversify them now.

This implies adapting your high-performing content for use in many mediums so you can interact with customers everywhere.

For instance, a blog post can be transformed into an Instagram story series, a report into a webinar, and the results of a survey into an infographic.

Top-performing blog posts are often the subject of podcast interviews or in-depth analyses.

  1. Choose Your Content Distribution Channels Carefully

It is simple to strive to produce content everywhere, but it is not required. Concentrate on your most valuable customers’ locations, which will vary depending on the industry.

Use your analytics and customer research findings to decide which platforms are best for distributing your content.

Most small firms (70%) claim to distribute via social media (organic), email channels (59%), and sponsored social (53%), according to our research.

In addition, many participate in search engine optimization (42% of searches are organic) and sponsorships of things like conferences, webinars, and podcasts.

Others concentrate on content syndication, pay-per-click advertising, influencer marketing, and public relations.

Create a Content Marketing Plan For Your Small Business Now!

It’s time to launch your new campaign now that you are aware of the benefits of using content to scale your small business and the best techniques you can use. If you take the appropriate strategy, you’ll be producing content that significantly increases your sales.

If you need help putting together a content marketing strategy for your small business, feel free to contact us! Our talented team of digital marketers has all the expertise you need to start attracting new customers with content today.