7 Reasons Why You Need to Outsource Your Sales and Marketing


To fall into a trap of running a business, and then abandoning growing it is easy – we’ve all been there!

Marketing is an essential part of a B2B business that needs to be focused and continuously revamped. 

However, as today we’re in a situation where businesses are doing their best to save on employment costs and other unnecessary expenses, marketing campaigns may not be given the right attention and budget that it usually receives.

When deadlines are looming, marketing activities are often the key area within a business that can get pushed aside. 

While in reality, efficient marketing should be at the heart of any successful business, and should remain your first concern, regardless of the economic climate. 

Nevertheless, with the year of economic uncertainty ahead, B2b firms are facing difficult times. So they must find cost effective methods of ensuring that they stay a-float. 

Challenging, right?

Now, what if we tell you that there’s still an effective way to boost your company’s marketing activity without actually inflicting damage to the company’s budget?

In scenarios where businesses are struggling to find the time and money to dedicate to marketing activities, B2B companies are realizing that outsourcing these responsibilities acts as a cost-effective solution in order to help avoid disaster.

Outsource your Marketing & Sales Program

B2B companies are progressively learning that outsourcing their marketing team and sales team can be game-changing for them. 

All because doing so gives them access to a higher caliber professional team, removing the overhead of hosting an internal department, and providing them with the ability to source all sub-disciplines from a single location which adds considerable value to the company.

Thus, utilizing a qualified external B2B sales and marketing team can produce excellent results. 

What is Outsourced Marketing?

B2B outsourced marketing is exactly what it sounds – outsourcing your business marketing activity to a third party. 

An outsourced marketing team can be used in addition to an in-house team. Or it could simply replace the need for in-house staff entirely. 

The definition of outsourced marketing is quite literal: It’s the entire process of outsourcing your brand’s marketing activities to a third party, possibly offshore. 

Outsourcing your business’ marketing functions can lighten the load of the core team and can also eliminate the need for an in-house marketing team.

Why Outsource Marketing?

There are multiple reasons to outsource your sales and marketing, but for most B2B businesses it comes down to cost and effectiveness. 

Using an outsourced team can cut costs and deliver better ROI, as outsourcing generally gives you access to a wider pool of expertise.

Following are numerous reasons why you need to outsource your sales & marketing program :

1. Lower overhead cost and risk

lower overhead cost and risk

It’s costly to have an in-house marketing team. From HR and recruitment, to training and benefits, it is a very long and tedious process to find passionate people. 

Your needs may also vary depending on your company’s situation.

Various operational inefficiencies such as attrition, changes in prioritization, and missing skills are known to impact the bottom line.

In addition, the cost to hire, train, and retain top talent, and the astounding figures internal employees add to overhead. 

How Outsourcing helps?

Having an experienced and reliable outsourced B2B team mitigates the risk of operational inefficiencies, and greatly reduces the cost impact of hiring and retaining an internal sales and marketing staff.

When you outsource sales and marketing to an agency you have the benefit of a complete and experienced marketing team to successfully execute your plan.

For instance, if you have a trade show coming up in line, you’ll need all hands on deck. All other work is at a standstill as the entire company has to pitch in. This is a great time to outsource your marketing efforts, so your full-time employees can focus on running the show.

Another promising need variant is a product launch. A product launch requires a unique marketing plan all to itself. They can be very time intensive and draining. Your employees may have to ignore vital parts of the business to devote their time to launching the product.

By outsourcing you can save more bucks as you won’t have to hire, train and retain your sales and marketing staff. You will also have the confidence in knowing that experienced and reliable outsourced teams will be able to complete the work on time – for a fraction of the cost of hiring an employee. 

There are also a few operational efficiencies that are likely to influence your bottom line. For example, at times when you need to add a specific skill to your team. 

Frequently, B2B Sales & Marketing departments would like to add a new skill set but they either don’t have enough work to justify a full-time employee or don’t want to (or can’t) afford the bill for overhead expenses that come with hiring an employee like benefits and training. 

Here, outsourcing gives you the manpower and skills you need, when you need it, and without the overhead expenses.

2. Tracks performance like an expert

2. Tracks performance like an expert

B2B Marketing Agencies live and breathe marketing. 

They stay on top of the latest marketing tactics and trends. 

No doubt, the key to any successful content marketing plan is to keep it fresh and engaging. Once you have great content, you will notice some reflective data. 

It is very important at this point to keep a track of your ongoing sales and marketing program for business growth.

How Outsourcing helps?

An outsourced agency can provide you quarterly result dashboards to track the success of your sales and marketing efforts and provide recommendations on how to maximize those results.

These tailored recommendations can help you in choosing the right marketing approach for your business.

Outside specialists also bring fresh insights, experience and knowledge that many in-house teams have not been exposed to within their organization.

Further, many outsourced agencies can assist with content creation as well as specialize in a specific business area. 

3. A consistent voice in your sales & marketing plan

3. A consistent voice in your sales & marketing plan

Many B2B organizations offer their employees the opportunity for corporate growth. Their career growth may include sales, R&D, product development, operations, and marketing. 

In addition to this, sometimes it can be challenging to find and retain top talent, meaning that if someone leaves it will have a direct impact on your business.

Looking at the past reports, it is observed that many B2B employees change jobs every two years, which can be very disruptive for your business.

While it is likely for a B2B company to build competence organically, you can count on it taking a very long time to accomplish, and that it will take a big hit every time someone leaves the company.

How Outsourcing helps?

Outsourcing is a great way to break out of this rut by gaining access to individuals who have a fresh perspective on your business and can offer new ideas for innovating your sales and marketing efforts.

When it comes to B2B sales and marketing, if you find the right agency for outsourcing your program, it can remain the consistent voice in your marketing plan throughout. 

This is a role that outsourced agencies hold for many of their B2B clients.

Outsourced agencies can keep the sales & marketing machine moving forward even when you have staff churn.

4. Saves your valuable time

4. Saves your valuable time

As a B2B business owner, you are most probably dealing with a billion things all at once. 

But instead of managing your sales and marketing team, you could be focusing on developing new products/services, networking, identifying new sectors, etc, with outsourcing. 

How Outsourcing helps?

By outsourcing your sales and marketing efforts, you will be able to save some of your own time. You can utilize this time to focus on valuable developments. 

Instead of taking the time to build a high performing B2B sales and marketing team, you will get access to one straight away.

Outsourcing gives you the ultimate reassurance that the entire work will be completed in due time and on budget by a team of experts. Instead of having to spend your entire time worrying about whether your employees are getting the work done and at what standard.

5. Scales your effort quickly

5. Scales your effort quickly

Whether you need to multiply the sales force or your business wants to shift investment to a different market or priority. It can be as simple as a phone call. 

When you need to act promptly, relying on existing internal resources may be tricky. You may not be able to achieve the same results. It is likely that changing the scope of existing resources will take some time and it will in turn slow down your reaction time. 

 How Outsourcing helps?

One of the great advantages of outsourcing your B2B sales and marketing is the ability to scale the effort up or down easily based on the specific business circumstances and requirements.

Working with an external partner can give you greater bandwidth to scale marketing efforts quickly and respond to revenue contribution demands.

In addition to the agility of bringing someone in on an as-needed basis, another practical benefit of outsourcing your sales and marketing program is the ability to only have people on contract when you need them. 

For instance, you may not always require all elements of a marketing campaign all times: design, content strategy, media planning, digital marketing, SEO, social media, traditional media, etc. 

By outsourcing to a team of professionals, you are able to scale up and down as budgets, seasons and project cycles change over time. 

With right planning, you can schedule the work in advance so the external talents can drop right in as needed and keep your B2B sales and marketing running as a well-oiled machine.

6. The results speak

6. The results speak

At the end of the day, results are what really matter. 

If there is one thing that you should focus on when building a company is it’s growth and sales. Be it revenue growth or sales growth, it should be your main focus in the beginning. 

B2B Start-ups and SMEs (but not only) are notoriously underfunded and understaffed. Engaging outsourced sales and marketing teams can enable rapid growth. All thanks to their experience in quickly putting together and executing successful B2B sales and marketing plans.

How Outsourcing helps?

With a wonderful opportunity to access a pool of talent, expertise and ability, you’re more likely to hit your goals than if you had to start building your team from the bottom line.

One important thing to keep in mind is that coordinating outside sales and marketing teams take careful planning to allow the collective external staff to be aligned and deliver a cohesive approach. 

However, if combined together and executed well, it will create a faster, agile and efficient team that delivers more targeted results. 

In a way, it reflects the way the digital age — social media, search engines, analytics, etc. — has given the world instant information and the ability to pivot quickly. 

Combine that with the human factor of bringing in-house perspectives in and you have the recipe for 21st-century business success: Custom, Responsive and Scalable.

Let your results speak.

Have a look at these case studies to know more about what we accomplished

7. It is time to explore the forest

7. It is time to explore the forest

As a B2B business owner, you can get stuck in the same old routine sometimes. 

It may either be out of familiarity or necessity, or a little of both, you may stick with the same strategies that you know work, without exploring other options.

Many times you believe you know your company so well that you fail to see the bigger picture – the forest – for all the work you’ve been doing in the weeds. 

You may sometimes feel like you know your audience but you can’t put yourself in their shoes. 

You may be too intimately involved with your product to detach your emotions in order to see it the way your client will.

How Outsourcing helps? 

To have an outside agency take a look at your marketing plans can be an eye opener.

Outsourced agencies can help you find new and innovative ideas you haven’t thought of.

For a matter of fact, fresh eyes bring clarity. 

Experienced experts from outsourced agencies can comprehend your business and provide you with a fresh perspective to help move your sales and marketing program to the next level.

Outsource your Sales and Marketing…NOW!!

The right outsourcing team will build a sales and marketing platform that can be maintained and passed to the company. 

This will eventually serve as the foundation for your B2B sales and marketing program’s success for years to come.

Our B2B Sales and Marketing Consultancy firm works closely with you and your business to build an efficient marketing strategy to suit your requirements. 

We are strategy-driven and highly creative and believe in applying imaginative thinking to everything we do.

Ready to Find out More?