7 Best Ways to Use LinkedIn As a Powerful Sales Prospecting Tool in 2022

Did you know that of all B2B leads that come from social media, a startling 80% come from LinkedIn?
More than one-third of B2B marketers claim that their organization gets sales via LinkedIn. That is three times as much as Twitter, four times as much as Facebook, and 19 times as much as Instagram. These statistics should be sufficient to persuade you to spend time on LinkedIn in order to increase sales.
The top seven ways LinkedIn can help you successfully prospect and cut through the clutter are laid out in this article.

How to Use LinkedIn for Sales Prospecting?

Being one of the biggest publicly accessible databases for professionals, LinkedIn enables you to conduct research and get in touch with important decision-makers from different businesses. The only drawback? The same is being done by your competitors.

So how can you differentiate yourself from a sea of similar sales pitches? How can you get people to pay attention to your sales pitch?

When it comes to leveraging LinkedIn to increase sales, many sellers are unsure of where to begin. We provide you with these 7 strategies to help you make the most of your LinkedIn profile and begin using it as a sales prospecting tool.

1.Optimize Your LinkedIn Profile

So, you must first enhance your LinkedIn profile before making a single sale or beginning to add your prospects as connections.

Why is that important?
Imagine receiving a LinkedIn connection from a total stranger. You’d click on their profile first and try to figure out who they are and why they added you, right? The product is already selling itself if their LinkedIn tagline is so alluring that you have to click on their profile, you discover that their description directly addresses all of your specific pain areas and challenges, and you discover that their job history dispels any doubt you had.

How incredible would that be?

When someone clicks on your profile, they see how well you represent your business and are immediately prepared to schedule a call.

2.Connections Breed Connections

Basically, the more connections you have, the more connections you can make.
If you get connected with a professional person or close a deal with a client — it’s crucial to always stay in touch with them after your first interaction.


This will greatly improve your chances of receiving good referrals. Since you two have contacts in common, this will also make it easier for your prospect to call you.
However, the distinction between first, second, and third-degree LinkedIn connections is another thing to keep in mind. They are as follows:

  • First-degree connections are those you are already connected with.
  • People in your second degree of connections are linked to your first-degree connections. You have some connections in common, and in most situations, you’ll wish to make second-degree connections.
  • People in your third degree of connections are linked to your second-degree connections.

Once you have a few keywords related to this information, you can utilize LinkedIn’s search functionality and filters to optimize your social selling targeting. In line with the aforementioned concept, it’s crucial to include a personalized note with your connection request. Make sure to personalize the message and explain why you want to connect with them.

3.Make Use of LinkedIn Groups

Find the appropriate groups, and you’ll be immediately connected to industry-specific professional networks where you may network with people and broaden your potential audience.

The issue about prospecting on LinkedIn groups is that you shouldn’t initially join them with the intention of making a sale. You’re signing up for a network. So interact, establish your authority, and establish yourself as a reliable source in the industry.

When that happens, prospecting will be simpler and more natural, and you can start warming up your cold outreach right now. For instance, if you are selling to salespeople, find sales groups, join them, and then start interacting and forming connections.

4.Publish your content using LinkedIn Pulse

LinkedIn publishes some of the best business information. Many of the most prominent business figures in the world, like Marc Benioff and Richard Branson, publish content on LinkedIn.
Only thought leaders and influencers could previously publish articles on Pulse. Anyone with a LinkedIn account is now able to access the platform.
For two reasons, this is an effective tool for salesmen.

  • It provides salespeople with the chance to express their insights using their professional identities.
  • It enables immediate audience engagement.
    Everyone in your network receives a notification when you publish on LinkedIn Pulse. That’s still another motivation to regularly interact on LinkedIn with business contacts in your field. What sort of content can you publish on LinkedIn Pulse? Here are a few suggestions:
    1.Customer Interview
    2.Examine a recent trend in your sector Product updates
    3.Something you learned from your client

5.Use Search Filters

The majority of salespeople are not familiar with LinkedIn’s advanced search capabilities. The tiny white area at the top of your profile conceals an elegant search engine that lets you narrow your search using straightforward filters.

For instance, you might type “Sales Manager” into the search bar and then choose “People”. The possibilities can then be narrowed via filtering by:

  • Connection (1st, 2nd, 3rd)
  • Number of Connections
  • Location
  • Companies
  • Industries
  • And even first and last name

For example, if you want to target a sales manager from IBM, just use the “existing firms” filter and select IBM as the organization.
If you want to take things a step further, you may create a Premium account and filter searches according to the prospect’s business size, classes, years of experience, and seniority level.

6.Use the Sales Navigator Tool

Another surprisingly overlooked tool for finding LinkedIn sales prospects is LinkedIn Sales Navigator. LinkedIn Sales Navigator is specifically intended to assist those looking for advanced prospecting and sales features.
Sales professionals are the target audience for Sales Navigator. You may find leads and close deals using the tools that are provided, all from the same interface. You may focus on prospects and important decision-makers with advanced search options, and you can receive sales insights to help you better serve your clients.
There are a variety of sales tool choices based on your needs. It is offered for use by individuals, teams, and business solutions. Explore the free trial to determine if Sales Navigator is the best option for you.

7.Utilize LinkedIn’s InMail Sales Tool

Regardless of whether you are connected to someone or not, InMail allows you to send a direct message to any LinkedIn user. As long as you have a compelling cause to connect, InMail often receives strong response rates. It must be more than just a standard sales pitch. InMails from LinkedIn are really covered by a response guarantee; if you don’t hear back from them within seven days, they’ll give you an InMail credit.
Unless a premium user sets their account to “open,” in which case you can contact them normally, InMail is often a paid function.
In essence, it guarantees that your email reaches their inbox. According to LinkedIn, sending an InMail increases response rates by 30 times more than a cold call.

Use Linkedin to the Fullest Extent

“People spend time on other networks, but they invest time on LinkedIn”
LinkedIn offers salespeople a golden opportunity to prospect more effectively and up their sales game.
However, the majority of salesmen hardly ever use this potential social network, which has a minor impact on performance.
The methods for sales prospecting we covered above are only a few fresh approaches. When used properly, LinkedIn can be a great tool for lead creation and prospecting. The only thing left to do is come up with creative ways to use LinkedIn to connect with your prospects.

If you are struggling to set up LinkedIn as a sales prospecting tool, contact us today. Our social media lead generation experts can help you utilize your LinkedIn properly and get high-quality leads.