11 Powerful B2B Marketing Strategies to Supercharge Your Growth
There is a plethora of marketing metrics available – Bounce rate, engagement level, Conversion rate, etc.
But in the end, revenue is the one metric that truly matters.
A Demand Gen Report claims that one in three marketers plans to boost revenue by more than 20% in 2022.
But money won’t solve everything.
You must use clever B2B marketing techniques if you want to accomplish ambitious corporate goals.
In this post, we’ll examine what constitutes a “good” B2B marketing strategy and 11 of our personal favorites that you may utilize to promote the expansion of your own company.
What is B2B Marketing?
Business-to-business, or B2B, refers to a certain kind of company that markets its goods or services to other companies.
The clients and the purchasing process are very different in B2B marketing compared to B2C marketing.
In the B2C market, customers buy for (or on behalf of) themselves, as opposed to B2B purchasers who make decisions on behalf of their company.
Okay, so we know that the goal of a B2B marketing strategy is to influence company or organizational decision-makers.
In order to contact, engage, and convert leads as they move through the buying process—or possibly several prospects within a single organization—it is crucial that our approaches are clever enough.
In light of that, here are 11 of our best B2B marketing strategy ideas.
- Target Millenials
Millennials will make up 75% of the workforce worldwide by 2025. According to Merit’s B2B Millennials Report, 73% of millennials are involved in making decisions about the purchases of goods or services, and 30% of them make all the decisions in organizations.
This necessitates adjusting your B2B marketing tactics to reflect millennial preferences, such as
- Speed of response (like through live chat).
- Simple mobile interactions (through formatting and geofencing).
- involvement on social media (and not just LinkedIn!).
- Cause-based marketing
- Referral Marketing
The most effective kind of marketing has always been word-of-mouth. Referrals account for over 78% of customer leads in the B2B company model. But in this era of digital craftsmanship, you may capture online reviews from your current clients to boost their referrals.
You can continue to base referral rewards on purchases; these rewards can be alluring benefits like significant discounts or discounts on subsequent purchases, etc. Additionally, referrals can be successful in generating new leads, increasing conversion rates, more testimonials, and good word-of-mouth advertising.
- Take a B2C Approach
The distinctions between B2B and B2C marketing are becoming hazier. This is because B2B buyers are increasingly more likely to be millennials and because the internet market is becoming more competitive. In fact, 80% of B2B buyers now anticipate a B2C experience, according to Foleon’s 2021 B2B Buyer Insights Report.
B2C strategies are required in order to distinguish from the competition and appeal to millennials, such as
- Personalization (in more than just emails)
- Emotional marketing
- Simple access (to educational content and self-service).
- Personalized Marketing
Personalization should unquestionably be a part of your marketing toolkit if you’re serious about boosting your company’s growth. 9 out of 10 marketers claim that it “substantially” adds to business profitability.
The use of ABM is expanding quickly. 70% of marketers reported using it in 2021, an increase of 15% from the prior year.
The results seem to support their decisions. Companies with established ABM programs can attribute the following to their account-based activities:
- 79% of potential sales
- 73% of overall income
That contribution is quite significant. Imagine if only one source provided four out of every five of your leads. Why go through the trouble of using any other strategies?
- Include SEO
The internet serves as the primary source of information for over 89% of B2B buyers. It’s interesting to learn that B2B buyers use the internet to research the services or goods they intend to purchase.
As a result, if you want to rank highly on several search engines, you must play a competitive game.
Employ a knowledgeable SEO team or a digital PR firm to handle SEO tasks like product descriptions, load time, keyword research, etc. An effective inbound marketing approach you can use each month to rank higher is to plan your SEO strategy ahead of time.
- Email Marketing
Companies earn an average ROI of $44 for every $1 spent on email marketing, according to Campaign Monitor.
There is no other channel that comes close to that incredible return.
Email isn’t a magic solution for B2B marketers, though.
In any case, there is a lot of noise in the area. Currently, the average person receives around 330 emails each day; by 2025, that number is predicted to increase to 375. An email would be sent every four minutes at that rate.
Utilize these email marketing best practices to give yourself the highest chance of being seen:
- Create distinctive topic lines
- Make sure your subject line isn’t too long
- Your email copy is succinct and personal
- You’re aiming to encourage one action in every email
- Mobile Marketing
In the top B2B companies, mobile influences or drives an average of over 40% of sales.
More and more profitable B2B businesses are building mobile-friendly websites. For users to have a better experience, mobile apps are created. Text messaging is one of the most widely used tools in mobile B2B marketing, and many companies, including cab companies, electronics stores, etc., utilize it to alert customers about future deals.
- Build a Strong LinkedIn Marketing Strategy
LinkedIn accounts for 4 out of 5 social media-generated B2B prospects. Given that the business world lives and breathes LinkedIn, it is one of the top platforms for B2B enterprises.
You don’t have to communicate through the profile for your business. On LinkedIn, you may communicate as a decision-maker, company executive, and thought leader.
You may build your LinkedIn approach by producing material, interacting with a new audience, and leaving a comment that adds value. All of these techniques are fantastic for connecting with your audience and starting a conversation with the top professionals in your field. Additionally, a strong online presence on LinkedIn might set you apart from your rivals.
- Social Media Marketing
Did you know that 84% of B2B executives rely on social media when making a purchase decision?
Yes, social media is a great tool for B2B company models as well as B2C ones. Social media is not just for consumers; many company executives and leaders also use these platforms.
In online settings, you can connect with a variety of corporate executives, consultants, coworkers, and suppliers.
- Automate Your B2B Marketing
The importance of automation for B2B marketing cannot be overstated.
In comparison to their non-automated counterparts, four out of every five automation users produce more leads and a 75% increase in conversions. That is not to be taken lightly.
So, what kind of marketing automation should you be using?
But at the very least, you ought to think about automating the subsequent procedures:
- Welcome and Onboarding
- Lead Tracking
- Lead Nurturing
- Lead Scoring
- Channel Marketing
In order to sell your product to end users, you essentially team up with another firm (or individual, though it’s typically a business).
You will miss out on a little amount of money because your channel partners will take a cut, but it’s worthwhile given the potential increase in customers.
Let’s examine a case in point.
Consider that your business is a CRM system. There are numerous applications for your product, including real estate agencies.
Another business wants to join you and specializes in building unique software stacks and systems for real estate brokers. They want to include your product in the specialized software bundles they create for their customers and resell it to them.
It’s a win-win circumstance. They take a cut while still expanding their business and meeting the demands of their clients, and you sell an extra user license without having to spend a dime on advertising or sales.
The Bottom Line
None of the B2B marketing strategies we’ve just discussed will work perfectly the first time, but they will serve as effective ways to attract and convert customers.
To maximize the effectiveness of your marketing endeavors, you will need to carry out a lot of testing and iterations.
The field of digital marketing is evolving rapidly. Businesses that sell to other businesses successfully get information about how they are doing.