10 Must-Have Marketing Tools To Help You Grow in 2021


In 2020, we witnessed that all the tried-and-tested marketing strategies can fall flat just with an environmental change. It made us rethink our plans and reconsider our strategies.

Now that we have stepped into 2021 with a hope for a fresh start, we need to be ready with our plans to rule everything that comes our way.

Your marketing strategy for 2021 might be one of the best that there is but without the right marketing tools to implement the ideas, it will all be rendered useless. You definitely don’t want that!

So, here’s a list of Top 10 Marketing Tools that must be in your toolkit if you wish to ace your marketing game in 2021!

1. Trello


No matter how great your marketing plans are, it still needs foolproof execution. In such times, a great project management tool can help you by providing an easy project management experience.

All the team members were working remotely and limited communication sometimes led to great confusion in 2020. In 2021, the situation will be the same and teams will still work in silos. Trello can help you avoid this by facilitating communication which will in turn provide transparency to the team members.

Why is it on our list?

  • Team members can stay aware of each other’s work status, current strategies, projects, and marketing plans.
  • Create an Editorial Calendar to manage current and future content publishing alongside planning webinars.

2. HubSpot CRM 


Businesses across the world have become customer-centered. Now, it’s a necessity for maintaining a good customer relationship for profitable customer retention and increased loyalty.

Hubspot is a CRM tool that helps your marketing funnel soar, develop a connection with the customers, and as a result, helps build loyalty. All these factors automatically lead to higher revenue by converting potential leads into customers.

Why is it on our list?

  • Businesses can give their customers an outstanding customer experience with the help of its effective CMS hub.
  • It’s an inbound software that works around all corners. Not only it helps find leads but also nurtures them carefully for the best results.

3. Crello


Posting regularly on Social media is a part of Social Marketing. To connect with the audience properly and to attract new users, you have to post relevant and eye-grabbing graphics.

Crello helps you to do that by offering thousands of professional templates along with numerous stock photos. The tool also allows you to customize and edit the templates according to your convenience. 

Why is it on our list?

  • Digital marketers can choose from thousands of ready-to-use templates to create their social media posts, Infographics, and banners.
  • It also helps you with Social Media Campaign Designing and helps give a new look to your web pages.

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4. Google Analytics


The year 2020 gave us a clear message – we cannot anticipate the future. We know that an unexpected term of events can turn everything upside down. But an advanced tool like Google Analytics can help you foresee the results by offering predictive analysis.

The new Google Analytics showcases a predictive outcome of your marketing campaigns. Thus, it helps to improve ROI and create better marketing actions. It provides you a reliable analysis of the rising demands of some of your products/services and helps you to evolve accordingly.

Why is it on our list?

  • Provides easy access to Customer Demographics, User behavior, and Traffic Volume.
  • A detailed analysis of the whole customer lifecycle throughout their buying journey.
  • Reliable insights regarding the buying platforms used by customers.

5. Google Drawings


A clear business plan needs clear documentation and collaboration. Mostly, business plans are created in textual forms on notebooks or whiteboards which makes sharing and collaboration difficult.

You can eliminate all these problems with the help of Google Drawings. This tool helps you to create a visual plan with all the necessary data laid out in a proper and organized manner. You can easily create separate sections for resources, budget, timelines, etc.

Why is it on our list?

  • With Google Drawings, you can create drawings, infographics, wireframes, and other necessary visuals.
  • You can also edit and share all kinds of visual data with other team members.
  • It has a Mind Map using which you can brainstorm ideas with the team members.

6. MailChimp


MailChimp is the best tool for professionals as well as for those who are new to the world of email marketing. It helps organizations to connect with their audience by following the ideals of healthy contact management.

It’s like an all-in-one marketing platform to help you maintain contact with your clients and potential customers while also providing effective data analysis.

Why is it on our list?

  • It’s extremely user-friendly with a special sliding price tag to suit the size of your email list.
  • The tool provides an email automation system with adaptable customer journeys and professional design templates.

7. Sprout Social

sprout social

Sprout Social is a marketing tool that can help organizations to manage their social media marketing. It’s an all-in-one tool that can help you achieve your social media marketing goals.  

The tool not only allows you to examine effective marketing actions but also helps in scheduling and publishing posts.

RELATED POST: Top 8 Content Marketing Companies to look out for in 2021

Why is it on our list?

  • The Smart Inbox allows users to check the messages from all their social media platforms in a single place. It also keeps track of what people are talking about your brand.
  • Automated scheduling tools like Sport Queue with a Bot Builder enable users to respond to messages.

8. Vimeo


Vimeo is great for marketing purposes as it’s a video sharing platform with high-resolution qualities where users share and promote their high-definition videos without the interference of ads.

This is a video marketing platform where businesses from all over the world share their high-resolution videos to gain views and improve engagement.

Why is it on our list?

  • As video content is going to cover 80% of web traffic in 2021, Vimeo is a great option to reach out to a much larger audience as it is a famous video hosting platform.
  • Vimeo offers full control over the audience who watches your videos by providing special privacy options.

9.  SentiOne


SentiOne is a social listening automation tool. This AI-based online listening platform handles your work of reading customer’s comments on social media and replies to them.

It’s vital for every brand to keep track of what’s been talked about their brand in the social media world. SentiOne not only provides analyzed responses to these conversations but also tracks them.

Why is it on our list?

  • It offers automated online customer service.
  • This tool provides online listening and analytics and also offers responses via chatbots and voice bots.

10. SemRush


The importance of content marketing in today’s date can’t be discussed enough. As it’s said – “Content is the king!”. SemRush is a powerful content marketing platform to manage your content marketing activities.

With the help of SemRush, users can create relevant content that engages with the target audience and attracts potential clients. It also helps you create effective content strategies.

Why is it on our list?

  • The platform offers SEO-driven content created by professionals to engage the audience and attract traffic.
  • The Topic Research tool gives you thousands of ideas to create content based on keywords and trending topics. Further, it also tracks published content performance.

In the end, you need to

Personalize your own Toolkit!

Now that you are at the end of the list of 10 best marketing tools that can help your business achieve new heights, you may have found the marketing tools that your business truly needs.

But if you haven’t, don’t go for something just because it’s in the trend and your competitor is using it. Your decision should be based on your business’s needs, requirements, and goals.

Carefully discuss how using these marketing tools can benefit your business, examine how they can facilitate your customers and whether it will give you the desired ROI. Remember, your toolkit is as crucial as your man-force, you definitely don’t want to invest in the wrong resources!

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